Direct Marketing ROI Projected for 2008
To see the way the Direct Marketing Association is projecting things, we all ought to get into e-mail marketing as our primary method of communicating … fast! I’m not so sure that’s really true, but...
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Great Lesson for Marketers in “Great by Choice”
I’ve had the Jim Collins business classic “Good to Great” on my to-read list for a few years now, so when I heard Collins and co-author, Morten T. Hansen, came out with a sequel I read it instead....
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